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November 12, 2004

Award for Digital Agency Recognizes Use of New Technology to Help Marketing Managers Maximize Value of Broadband Internet

Canadian Marketing Association Honours Delvinia Interactive for innovative online TV ad testing platform

Toronto, November 12, 2004 – Delvinia Interactive Inc. a leading interactive communications agency was presented with a Resource Partners’ Innovation Award at the 34th annual Canadian Marketing Association Awards gala. Delvinia was recognized for creating the AskingMediaTM platform which makes it possible for marketing managers or researchers to test virtually anything advertisers want the customers to see or hear – virtual 3D images of products in development, rich media ads, TV pilots, radio jingles.

The Canadian Marketing Association (CMA) Awards honours Canadian marketers who achieved great results with great creative. The CMA Resource Partners' Innovation category recognizes excellence and innovation in best practices and technological advancement. Assessed on a number of criteria, the agency received the award for helping organizations generate competitive value by leveraging the power of technology and the broadband Internet. AskingMediaTM, named Marketing Research’s Next Turning Point and is best known for testing TV advertisements online and making polling faster, easier for Nissan Canada and Expedia.ca. By leveraging the broadband Internet, AskingMediaTM technology provided marketing cost savings and enabled users to participate in Nissan’s and Expedia’s marketing research from their home or office.

AskingMediaTM was created by new media visionary, Adam Froman and came about as a result of a research project funded by CANARIE Inc., a non-profit government and private partnership advancing Internet technology in Canada. It is a privilege to be recognized by the Canadian Marketing Association because it showcases our interactive marketing capabilities and indicates marketing professionals are embracing the ability to integrate innovative techniques for testing rich media creative online,” says Adam Froman, President, Delvinia Interactive. “Advertisers testing their creative online can realize savings on recruitment costs and enjoy the consistency of results with traditional focus groups. Respondents can participate more conveniently from home or office while still enjoying the visual and interpersonal advantages of focus groups.”

For more information, contact Rachel Bandura, 416-364-1455 ext 225, rbandura@delvinia.com

About Delvinia Interactive
Delvinia Interactive Inc. is a leading digital agency specializing in creating, executing and measuring interactive marketing and research solutions. Using interactive and digital marketing channels, Delvinia is dedicated to helping organizations acquire, retain and better understand their customers. Delvinia works with marketers and researchers to deliver a full-service solution for integrated communications campaigns and online data collection. For more information about AskingMedia™ or the Nissan and Expedia initiative, please visit: www.delvinia.com.

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