back to news archive

September 14 , 2004

Media in Canada discusses Delvinia’s study that tested ads for Nissan and Expedia.ca using offline and online ad methods and found the patterns of results between the two to be similar.

The overall finding was there is no reason to suspect that online and offline samples are not comparable since there is no longer a male skew to the online population.

Click here to read the full story

back to news archive