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July 30, 2004

Delvinia strengthens data collection division with addition of research specialist, Ted Doering

July 30, 2004 -- Delvinia Interactive Inc., a leading digital agency specializing in marketing and online research solutions is pleased to announce that Ted Doering has joined their Data Collection team as Research Specialist.

In his new position, Ted Doering will be responsible for providing client service leadership and project management of data collection and online research panel services. Ted will also be involved with business development efforts of Delvinia’s AskingMedia™ ad testing platform in Canada and internationally.

Prior to joining Delvinia, Ted Doering was a Senior Research Executive at Millward Brown, a leading global market research company. During his five years at Millward Brown, he became an expert in designing and executing custom online research solutions, conducting studies for such clients as the Government of Canada, CBC Sports, Ferrero and the Ford Motor Company. He also gained invaluable experience in project management of qualitative and quantitative ad
testing, which he brings with him to his new role.

“As Delvinia expands the data collection and panel division, we continue to invest in hiring and training our employees to meet the needs of marketing research companies,” says Adam Froman, President, Delvinia Interactive. “Ted will be a key player in Delvinia’s strategy to grow our online data collection and AskingMedia™ ad testing services. With his industry experience
and knowledge, Ted will give our market research clients piece of mind as they take data collection online.”

About Delvinia Interactive
Delvinia Interactive Inc. is a leading digital agency specializing in development, planning and execution of high-impact digital interactive marketing and research solutions. Using innovative interactive marketing channels and research technology, Delvinia is dedicated to helping organizations acquire, retain and better understand their customers. Best know for pioneering
AskingMediaTM, a proven platform of online data collection used for testing anything from television commercials, movie trailers to print ads or product packaging, Delvinia works with marketers and researchers to deliver a full-service solution for integrated communications campaigns and online data collection. For more information about Delvinia, or AskingMedia™
please visit: www.delvinia.com/askingmedia.

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