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June 07, 2004

Nissan Canada used Delvinia’s AskingMedia™ platform to test a multi-image TV spot for its Murano vehicle. As research and development budgets shrink and product-launch costs skyrocket, it's no wonder the Internet is quickly replacing the glassed room as an elegant, efficient way to test concepts and solicit new product ideas from consumers.

Delvinia’s President Adam Froman was recently quoted in a Marketing Magazine article which looks at how the Internet is quickly replacing the traditional focus group methods, as a fast and efficient way to test creative concepts.

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