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June 07, 2004

Adam Froman was a contributing writer for Marketing Magazine’s Report on Market Research. In his article Froman presents insightful predictions about the future of online marketing research and sites the results of a recent project with Millward Brown Goldfarb doing online ad testing for Nissan Canada and Expedia.ca.

Imagine being able to test your TV ad by streaming it into respondents' computers so they can react to it in real time and then answer questions on the product attributes and the ad itself, following a rational skip pattern.

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