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June 01, 2004

MarketingSherpa interviews Adam Froman about a recent controlled experiment with Millward Brown Goldfarb, involving Nissan Canada

Editor of MarketingSherpa speaks to Adam Froman and he explains whether Online research is quicker and easier than traditional research, based on the results of a recent project involving Nissan Canada. Includes lots of details and screenshots of how an online panel works and whether results of online ad testing are comparable to traditional methods.

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