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May 17, 2004

The Toronto Star reports on the launch of Delvinia's AskingMedia™ and the promise of broadband research techniques.

Focus groups beware: Mice may replace you

Rachel Ross, Technology Reporter

"Online Surveying is really coming of age," said Adam Froman of Delvinia Interactive Inc. "It gives the opportunity for more consumers to have input into products and adverting, in a much more convenient manner."

Toronto-based Delvinia Interactive is launching a new tool this month, called AskingMedia^TM, to test consumer reaction to advertising. Subjects complete the survey at their leisure from home or at work, provided they have a high-speed internet connection.

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