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April 27, 2004

MarketingSherpa Interviews Delvinia on What’s Really Working to Increase Conversion Rates of Online Ads

MarketingSherpa, North American publisher of case studies, best practices for marketing, advertising and public relations professionals, asks Steve Mast of Delvinia how to convert new donors and commit them to a long-term giving program? The answer was by bullet-proofing your budget with a series of tests, tweaks, and more tests. Delvinia’s team developed and tested four online ad concepts for Foster Parents Plan over 18 months, each test building on what was learned from in the previous test.

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