back to news archive

April 15, 2004

The Professional Marketing Research Society (PMRS) invites Delvinia’s president to speak on the benefits of broadband-based online research

Delvinia Interactive and Millward Brown Goldfarb will present the results of a joint study which examined the role of broadband Internet in market research. Are there benefits to Internet research now that more than 70% of all Canadians are online and more than 50% have broadband access? This presentation will aim to answer the questions of marketing researchers:

• Will the results from online research be the same as traditional research?
• Is the online sample the same quality as the offline sample?
• Are there strong financial reasons for making the move to broadband-based online research?

Monday, May 17, 2004, PRMS Annual Conference, Toronto, Canada

Session: Bringing Broadband Research to the Masses: Understanding the Power and Implication of Internet Research

For more information please click here.

back to news archive