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March 05, 2003

Delvinia awarded the Town of Markham’s 2003 Voter Awareness campaign

The Town of Markham has awarded Delvinia its 2003 voter awareness campaign for this November’s municipality election. Delvinia will work with Markham on developing the messaging and creative, as well as all aspects of the integrated campaign, which includes press releases, print, interactive and cable TV spots. As part of this year’s election process, Markham will be offering voters the option to vote Online. Markham is the first municipality in Canada to offer this service. To study the effectiveness of this new service, Delvinia will conduct a voter satisfaction study both during and after the election process. “We are very excited about this campaign and working with the Town”, says Adam Froman, President of Delvinia. “The research data collected and analyzed during this initiative will no doubt re-define the way in which voting is conducted in Canada.” In addition to the voter awareness campaign, Delvinia has partnered with Markham to study the effectiveness of broadband communications in a municipality. The results of this broadband study will be available in December 2003.

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